Crafting Narratives, Pioneering Progress: The Pulse of Modern Marketing.

Shared Services & Outsourcing Network (SON) has again surveyed global shared services organization (SSO)/global business services (GBS) practitioners to find out how they are meeting the challenges of the day – in terms of adjustments to operating model, workforce strategy, process automation, and data digitization. What SSON discovered is that more than half of the SOs surveyed report directly to the CEO/CFO, and that SSO ‘branding’ (including ‘naming) has taken on a whole new level of value-add. Get your copy of their most downloaded report every year, here.