Crafting Narratives, Pioneering Progress: The Pulse of Modern Marketing.

As the leader in identity and access management (IAM), Okta has worked with thousands of companies to achieve their security and usability goals. We’ve learned that no matter how far along each company is on their identity journey, there’s a common set of challenges they face at every step.

In this eBook, we define and discuss four key phases on the path to customer identity maturity and the pain points that companies encounter in each phase of the maturity curve. We propose solutions for each of these problems, providing a roadmap for the tools and processes you should adopt as your organization moves ahead.

Wherever you are on your journey, we offer clear next steps to continuously improving customer identity so you can deliver new digital experiences, protect against security threats, and modernize IT & infrastructure.

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