Crafting Narratives, Pioneering Progress: The Pulse of Modern Marketing.
Research shows the most creative companies achieve better financial results than their peers. As a creative leader, you can deliver more value by building the right kind of creative ecosystem.
As businesses increasingly embrace a cloud-first strategy, many are migrating their most heavily used business applications — including office productivity, customer relationship management (CRM), customer care, and more — to the public cloud. In today’s remote workplace, in which work from home (WFH) and work from anywhere (WFA) have become the new normal, this cloud-first strategy is a productivity booster for office employees, remote workers, IT staff, and others who need to stay connected with each other, as well as customers, business partners, and suppliers, regardless of their locations or devices.
The workplace has transitioned into a new world of communications. With more and more organizations shifting to remote and hybrid work models, the tools that once served us well are coming up short.
For more than two decades, an agile approach to business has been the key for delivering solutions that meet clients’ needs. Now, there’s a new variation of agile: organizational agility—adapting quickly to a changing operating environment with minimal disruption. Download the ebook to learn more.
About 75% of business leaders will use roadmap planning tools by 2023, according to Gartner. With these tools, executives first determine their top strategic initiatives and stakeholders must propose projects and products that align with them, rather than the other way around. In this eBook, find out why this top-down planning approach is a game-changer and how you can implement it with ease.
Are you ready to zoom past the silos holding your PMOs back and create a streamlined, effective PMO organization? Learn how to: Centralize work intake Consolidate management tools Connect development and operations Unify resource management
With a CRM application, there’s no secret formula. It simply manages most of your critical customer information so that you can see it all in one place. Without leaving the app, you can view contact info, follow up via email or social media, manage tasks, and track your performance, among other benefits. Implementing the right CRM can increase sales efficiency. You can close more deals, boost sales, and improve forecast accuracy.
Three out of 4 companies (74%) across industries said they implemented subscriptions, or plan to in the next 12 months, according to a commissioned study from Forrester Consulting on behalf of Salesforce. The trend is taking off because there really is gold to be found. As the chart on the right shows, cloud companies that sell subscriptions — not products — hit the jackpot last year.
The CPG landscape is changing fast. Consumer expectations are shifting, and so are people’s purchasing habits. Overall demand for groceries is up. Still, global supply chains continue to suffer slowdowns and delays, and record inflation is impacting grocery prices.
As I write this note, businesses across all industries and geographies are wrapping up a year of extraordinary change, challenge, and consequence that few of us could have predicted. While no role is left untouched by our global health and economic crises, service organizations have experienced particular upheaval. Case volume from anxious and confused customers skyrocketed, the move to digital channels surged, and teams navigated an extraordinary shift toward remote work for some employees and new safety protocols for others. All the while, few organizations saw a corresponding influx of resources.