Browsing: Global Marketing Strategy and Service Marketing

I call it the seller’s dilemma: Do we focus on hitting our numbers, or take a step back to build our skills? When sales reps tell me that they can’t carve out time to work on professional development because they’re scrambling to hit their sales quota, I tell them: I get it. You’re too busy trying to keep your job.

Da Remotevertrieb und digitale Erlebnisse zu den wichtigsten Interaktionen mit der Kundschaft werden, ist die Aktualisierung Ihrer Customer Relationship Management (CRM)-Lösung wichtiger denn je. Erfahren Sie, wie Sie Kundendaten vereinheitlichen, Vertrieb und Marketing in Einklang bringen und den ROI erhalten – indem Sie den CFO-Leitfaden herunterladen.

Viele Unternehmen verfügen zwar über eine Vielzahl von Kundendaten, doch nur wenige schöpfen den Nutzen der Daten voll aus. Erfahren Sie, wie eine um maschinelles Lernen ergänzte Kundendatenplattform (CDP – Customer Data Platform) Ihnen helfen kann, gezielte Insights aus Ihren Daten abzuleiten und auf authentischere Weise mit Ihren Kund*innen in Kontakt zu treten.

This year’s State of Marketing report, now in its seventh edition, is our largest-ever pulse check on global marketing trends, with insights from more than 8,200 respondents across 37 countries. Representative of marketing roles from the event marketer to the CMO, this survey taps into what has inspired and challenged marketers over the past year, and what they’re expecting in the times ahead.

See how retail marketers are driving success in the coming year. From integrated retail experiences to personalized customer journeys, discover the trends redefining retail and consumer goods marketing.

It’s never been easier for companies to recruit top-tier talent on a global scale, thanks to remote working apps, platforms, and social media. However, employees are now embracing lifestyle over work – with many migrating to other jobs to find new opportunities that better align with their values and priorities.

The onset of remote work has led to a business world without boundaries. However, while hiring global team members is now easier than ever, you still need to know where to find the right talent, especially within the tech industry. In this guide, we unlock the keys to navigating the local tech talent shortage and highlight the emerging tech hiring hubs around the world. Find out why a global recruitment strategy is the way forward in today ́s ultra- competitive tech talent market.

Workspace transformation projects look a lot different in 2022 than they did when we asked media asset managers about their plans in 2019. Back then, the majority were looking to acquire new real estate to best support their people, with visions that included carving out collaboration zones.

Throughout the pandemic, companies of all sizes and across many industries have faced challenges. From shifting priorities and business needs to changing budgets, many have recognized advantages of a more flexible way of working. As a result, companies even in traditional industries have turned to remote freelancers. This research report uses a variety of data to show the value and the potential that remote freelancers are providing to businesses outside of the tech industry and what this means for the broader economy.

Moving locations or closing offices? De-densifying to reconfigure your space? Reducing your current real estate to save cost? Or supporting a growing number of remote employees?