Browsing: Global Marketing Strategy and Service Marketing

Leading enterprises recognize Global Business Services (GBS) can drive service delivery efficiencies. While lines of business have different transformation priorities, GBS can help them align on shared goals across the organization. But, to translate GBS from a concept to reality, you need to develop an agile, foundational GBS model. Read this ebook to learn how to implement, scale, and mature your BS model and how to enable GBS transformation with a foundational digital platform.

Great experiences are only possible when you bring different departments together. Watch this webinar, brought to you by IDC and ServiceNow, to find out how you can quickly and consistently put the right processes in place, optimize staff levels and operating experiences while accelerating growth, and collaborate through partnerships built on trust.

When Hyperautomation & low-code works, the world works. Fortunately, advances in automation and low-code mean just about anyone can build new business apps and workflows. Read this report on the top trends for tech leaders in 2022—and discover how you can improve your processes by boosting citizen developer productivity, enabling new types of collaboration, and training staff in app development without taking on technical debt.