Browsing: Marketing Analytics and Customer Experience

Viele Unternehmen verfügen zwar über eine Vielzahl von Kundendaten, doch nur wenige schöpfen den Nutzen der Daten voll aus. Erfahren Sie, wie eine um maschinelles Lernen ergänzte Kundendatenplattform (CDP – Customer Data Platform) Ihnen helfen kann, gezielte Insights aus Ihren Daten abzuleiten und auf authentischere Weise mit Ihren Kund*innen in Kontakt zu treten.

1-to-1 personalization leverages advances in technology, including artificial intelligence (AI), to present individuals with the content, offers, and experiences that are uniquely relevant for them — wherever, whenever, and however they’re interacting with your company

Learn about the marketing analytics trends impacting business growth. In this report, you will learn: The role marketers play in driving business growth The state of marketing analytics Key data and analytics challenges marketers face The progress marketers have made in achieving data-driven transformation

This year’s State of Marketing report, now in its seventh edition, is our largest-ever pulse check on global marketing trends, with insights from more than 8,200 respondents across 37 countries. Representative of marketing roles from the event marketer to the CMO, this survey taps into what has inspired and challenged marketers over the past year, and what they’re expecting in the times ahead.

See how retail marketers are driving success in the coming year. From integrated retail experiences to personalized customer journeys, discover the trends redefining retail and consumer goods marketing.

In this whitepaper, learn how a strong customer experience can help your firm: Remove data silos and barriers for growth Foster stronger customer relationships See customers with a full 360-degree view

Global events over the past several years have brought massive cultural changes to the workplace, be it the breakout of remote working, or unsettling trends like “Quiet Quitting.” As we head into a new year, what factors are likely to affect our working environments in 2023?

Moving locations or closing offices? De-densifying to reconfigure your space? Reducing your current real estate to save cost? Or supporting a growing number of remote employees?

The 21st century world of work is rapidly and profoundly changing. But most companies are trying to keep up by using the same outdated work processes and beliefs developed during the 20th century.

The idea of getting upstream of problems like talent or skills gaps before they happen is more relevant today than ever before. Companies that shift their talent strategy to a proactive, upstream approach (versus a reactive, downstream approach) can significantly reduce the impact of staff departures and skills gaps—and gain an edge for years to come. Find out how.