Browsing: Marketing in the Age of 5G & IoT

Climate change is considered a threat by 70% of people worldwide, and the level of concern is on the rise. Meanwhile, the coronavirus pandemic has underscored the urgent need to protect the world in which we live. In the face of these threats, the importance of digital solutions, not only to delivering efficiencies, but also to ensuring resiliency, safety, and sustainability has become ever more acute.

As the Internet of Things (IoT) continues to gain momentum, it’s no surprise that many industries are looking for new, innovative ways to derive value from incoming data to transform their maintenance operations. But to truly reap these benefits, it’s important to recognize that grabbing as much data as you can from your assets isn’t enough. You need an intelligent platform that can turn this information into action.

For the fifth edition of the State of the Connected Customer report, Salesforce Research surveyed 13,020 consumers and 3,916 business buyers worldwide to discover:

As 5G networks continue to roll out, US-based IoT deployments using 5G technology will grow faster than overall 5G mobile connections beginning this year, outpacing worldwide growth with a CAGR over 21% through 2025. This custom Market Spotlight, developed from IDC’s 2021 “U.S. IoT Decision Market Survey,” outlines the benefits, IoT use cases, and considerations for enterprises deploying new IoT initiatives.

This world is one where more and more employees find themselves regularly working in a formal home office, at a kitchen table, or even sitting on a child’s bed while supervising remote learning. For some workers, their jobs have always existed outside the boundaries of a traditional enterprise connection. Regardless of the physical location of where the job responsibilities are performed, access to corporate tools and advancing functionality are table stakes for employee productivity.

48% of the total workers who are currently enabled with mobile devices are Frontline workers, while the remaining are information workers. By 2024, 60% of the total US workforce will be mobile. The US mobile worker population will see a 5-year compound annual growth rate of 2.9%.