Crafting Narratives, Pioneering Progress: The Pulse of Modern Marketing.

The global workforce was already in a period of powerful transformation when COVID-19 hit. Starting in the early 2000s, global hyper-connectivity, changing technologies, AI and machine learning, and social trends disrupted traditional models of work. The imperative for digital transformation had companies re- conceptualizing their workforce, tapping global networks of independent talent to innovate and drive transformation.

Smart leaders can use the accelerated changes that have happened in response to COVID-19 to position their companies for long-term gain. Now is the time to be resilient and embrace new technologies and work models. This report outlines five key workforce trends already in play that have been accelerated by COVID-19 and outlines six actionable strategies every leader will need to effectively respond to those opportunities.

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